I haven't used the s5000 so can't comment on it. If you haven't checked out the Olympus models with 10x zoom, you should. Olympus is one of the "big 4" lens makers so I would favor them, all else being equal.

http://www.dpreview.com/reviews/fujifilms5000/

http://www.dpreview.com/reviews/spec...oly_c730uz.asp

http://www.dpreview.com/reviews/spec...oly_c750uz.asp