How to compose an "About Us" for your site?

[ztein]

Hello.

I'm creating a site for my company and I'm stuck at "About Us" page.

I don't know how to strart or finish it.

Are there any good guidelines for writing an "About Us" paragraph?

Thx.

[Steve R Jones]

Are you looking for the technical aspect on how to do it - or what to say about yourself?

If its the what to say part - almost any site you go to will have one and you can read many to get an idea..

Here's an Example:

Who We Are
Newegg.com Inc. is a leading e-commerce company committed to becoming the most loved and trusted marketplace on the web by offering you an unsurpassed shopping experience, rapid delivery, and stellar customer service.

We offer nearly 40,000 products in stock and useful tools (detailed specs, how-to’s, customer reviews and photo galleries) to help you make informed buying decisions,which has earned us the loyalty of tech-enthusiasts and novice e-shoppers alike.

At Newegg.com, we believe having an easy to navigate website, extensive content and vast product selection are only a small part of a successful e-commerce recipe. We have solidified our position as a market leader by offering you peace of mind, with our lightning fast delivery and cutting edge logistics. Newegg.com consistently ships from our warehouses, which total over 1,000,000sq.ft. in storage space.

At Newegg, we believe that true service starts after the product you ordered arrives at your doorstep. We make our highest priority to provide exceptional customer service through our team of service associates who go the extra mile to ensure customer satisfaction

Our slogan is simple but undisputable: Once You Know, You Newegg.® It has been embraced with loyalty by millions of customers who consistently rank Newegg among the best in the industry.

Whether you are a do-it-yourselfer, hard-core gamer, student, stay-at-home parent, small to medium-sized business, IT professional, reseller, deal hunter or anyone desiring a comprehensive digital lifestyle, you are sure to enjoy shopping on Newegg.com. We believe our continued growth depends on relentlessly pursuing continuous improvement and passionately working to exceed your expectations every time you order from us.

About Newegg.com
Newegg.com Inc. is the second-largest online-only retailer in the United States. Founded in 2001, Newegg has more than 11 million registered users and regularly earns industry-leading customer service ratings. At its award-winning web site, www.newegg.com, customers can shop for a comprehensive selection of the latest high-tech products, view detailed product descriptions, pictures, how-to information and customer reviews, and interact with members of the technology enthusiast community. Newegg.com Inc. is a wholly-owned subsidiary of Newegg Inc. and is headquartered in City of Industry, California.

Our Name
An egg is a symbol of birth and unlimited potential. The founders selected “Newegg” as the company name to signify new hope for e-commerce during a period when e-commerce businesses were struggling to remain in existence.

[fink]

When writing about me or something belonging to me and finding I have difficulty I will initially write it in the third person then change it to first person when done. It helps in being objective and taking an ubiased outside look at the subject.