Hi all,

My best friend is thinking to open up a small online store - small, as in he and his wife will be the only employees, mom and pop so to speak. It'll be a retail operation selling merchandise $200 or cheaper. He has basic level of computer/internet technology knowledge.

There are many e-commerce hosts out there. Too many, really. I am asking for recommendations from actual owner/operator of e-commerce sites. I know he wants flexibility in configuration and options and many templates to choose from.

Truly appreciate any help here.