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Good Morning Hongman,
I agree with you. The link that you provided is a well-designed website.
This site puts the content first and makes it convenient for the web surfer. I could only see the top of an ad but I wanted to see who was advertising. I ended up scrolling down the page.
The website did something very critical, IMO. They worked to establish the website's credibility with the visitor. Without clicking on anything, this credibility was established with me, which is why I scrolled down the entire webpage.
This is marketing 101; i.e., they fishing pole has a hook and juicy bait for all of those fish swimming in the vicinity.
I bet this website revenue stream is growing too.
Cheers,
Linda
And I thnk they use V-Bulletin software too?