But is is a fundimental tradeoff is the question BJ? The ads (or white space) being there is simply a matter of formatting on the page, and formatting can be changed. Now I realize that there are tradeoffs in terms of things like if you move one thing one place something else must be moved somewhere else, or that the decision that it is more desirable to have some object say at the top of the page may preclude moving another object from its locations. But the point is these tradeoffs can be accessed, the formatting is not cast in stone.
