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It's the end of time, at least as far as AT&T is concerned.
The brief note in customers' bills hardly does justice to the momentousness of the decision. "Service withdrawal," it blandly declares. "Effective September 2007, Time of Day information service will be discontinued."
What that means is that people throughout Southern California will no longer be able to call 853-1212 to hear a woman's recorded voice state that "at the tone, Pacific Daylight Time will be . . ." with the recording automatically updating at 10-second intervals.
"Times change," said John Britton, an AT&T spokesman. "In today's world, there are just too many other ways to get this information. You can look at your cellphone or your computer. You no longer have to pick up the telephone."
Indeed, time already has stopped in 48 other states, he said. California and Nevada are the two remaining holdouts.
In Northern California, the prefix for calling time is 767, or P-O-P on a telephone keypad. For decades, locals up there have dialed POPCORN any time they have had to reset their watches or reprogram electronic gadgets after a power failure.
"In California, our equipment has gotten old," Britton said. "It's reached the end of its life span."
Time's up statewide Sept. 19. Britton said Nevada service would live on borrowed time
Richard Frenkiel was assigned to work on the time machines when he joined Bell Labs in the early 1960s. He described the devices as large drums about 2 feet in diameter, with as many as 100 album-like audio tracks on the exterior. Whenever someone called time, the drums would start turning and a message would begin, with different tracks mixed together on the fly.
"The people who worked on it took it very seriously," Frenkiel, 64, recalled. "They took a lot of pride in it."