[rant] So what's with the return to the other layout, anyway?
The return to the last layout has been up for a full week now, and I just don't get it.
- It's got less content than the old one; the news headlines have been relegated to www.virtualdr.com (and I suspect most of the regulars here have discussions.virtualdr.com bookmarked instead).
- It's got no new content, not even some of those double-height ads we were told about (and the only one of those I've ever seen on a JupiterMedia site was completely blank on the bottom half anyway...).
- It was rather universally canned two months ago, and this latest effort has already drawn negative comments from at least four other members.
I remember once upon a time the members' opinions were taken seriously here, and there was a balance between having advertising and just being plain obnoxious -- popups, popunders, CPU-hogging flash ads and network-cripping Java applets have all been tried and booted off at one time or another. Even OT has been gradually introduced.
Now it's the 1/3 blank space layout. You tried it, we hated it, a compromise was found which most people were reasonably happy with. Just having another go two months later with no discussion at all smacks of arrogance and bad faith from JupiterMedia's side.
It seems like someone or someones upstairs are forgetting that any community site like this has three groups of stakeholders:
- Site owners - provide site to members, want money from advertisers.
- Advertisers - provide money to owners, want impressions from members.
- Members - provide impressions to advertisers, want a site that isn't a pain to use.
It's a nice little bit of symbiosis, but you don't get to ignore any of those and stay sustainable.
So what's the story, really? Why the backflip?